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Development of a Real Estate Plan and Store Expansion Strategy
We help you expand in a timely, cost efficient manner while obtaining the most desirable retail locations in any number of venues from traditional regional malls to street locations to tourist areas.
Determining Markets and Geographic Penetration
We work with your staff and demographer to determine the right fit for your retail concept within the vast array of retail genres and locations in each market and submarket. Our knowledge of prevailing market rates and availabilities allows you to make cost effective decisions.
Coordination and Implementation of the Expansion Strategy
As an integral member of your real estate team, we implement an expansion strategy which is designed to meet your specific needs.

Site Selection and Analysis
As your retail consultant, we do not act as a typical broker. Our professional team acts exclusively on the behalf of our clients � our partners.
Negotiation of Financial Lease Terms
Our background includes years of experience on the developer and retailer side of the business. Therefore, we are highly knowledgeable with all terms and financial requirements of retail leasing.
Lease Economics
Our experience and involvement in the shopping center industry permits us to be informed as to prevailing market rates. We are able to negotiate rent structures competitive and appropriate to both the market and your projected store performance.
Assistance in Legal Negotiations
We work with your attorney to convey market conditions and assure industry-accepted standards in all areas of the lease negotiations.
Summary of Leases
Our experienced personnel will review your executed leases and provide a written summary of all business terms. This will allow you to minimize on-going conflict with the landlord.
Existing Lease Management
Hycel will work with you to determine the strategy for all existing locations whether it be renewals, relocations or evaluation and adjustment of current lease terms.

Hycel�s vast experience working with retailers gives us a unique understanding of your real estate needs. Whether you are a start up business looking to find your first store or restaurant location or an established retailer that needs to implement a market fill in strategy, we have the ability to effectively execute your plans. In our brokerage services, we treat clients as partners by placing their interests first, above those of the landlord or property owner. Hycel�s priority is to understand each facet of your business and apply the relevant knowledge to position your concept in the right location at the right economics. Your success is our success.